Co-founders Moema and Joao, hail from Franca, one of Brazil’s biggest footwear production cities. They moved to England 15 years ago, bringing a heritage of shoe-making, a background of technological innovation and an appreciation of fine quality.
they recognised that there was a niche in the market for someone looking for quality but not wanting to empty the bank. So in 2004, they brought over sixty pairs of shoes from Brazil and left them in a shop to see the response. They went in just one weekend. Anatomic & Co. was born!
Anatomic men’s shoes are so incredibly comfortable to wear because of their Anatomic Gel Technology®, developed through 25 years of research. It isn’t just about what our soles are made of, but about how the whole shoe is made.
Anatomic & Co, pride themselves on creating high quality shoes that offer a superior level of style. Designed in the UK, Anatomic Shoes take the best from refined British style and attention to detail. They are then handcrafted in Brazil using the latest shoe-making technology and finest quality materials.
Their shoes featuring smooth and supple leather uppers, sourced exclusively from the best tanneries in Brazil. The cushioned footbeds for added resistance include two layers of foam and latex, plus genuine sheepskin lining for a super soft feel.
Comfort is of ultimate importance and their shoes also feature hinged insoles that conform and flex to the natural movements of your feet. Rubber gel soles using exclusive Anatomic Gel Technology® gives the soles added resistance and flexibility.